Elite Home Group LTD (“We”) are committed to protecting and respecting your privacy. This policy (together with our Terms of Use and any other documents referred to in it) sets out the basis that we can process any personal data we collect from you or that you provide. Please read the following carefully to understand our views and practices regarding your data and how we will treat it.

For the Data Protection Act and the UK General Data Protection Regulations (UK GDPR), referred to in this policy as (“the Act”), the data controller Elite Home Group LTD.

Our nominated representative for the Act is:

The Data Protection Manager

83 Ducie Street, Manchester, M1 2JQ

Email: info@elitehomegroup.co.uk


Changes to our privacy policy

Any changes we may make to our privacy policy will be posted on this page. Please check back frequently for any updates or changes to our privacy policy. This policy was last updated in September 2022.

Purpose and legal basis for processing

We will process your data for the purposes detailed in this policy under legitimate business interests, where your data protection interest or fundamental rights and freedoms do not override the processing.

Our legitimate interests are customer relations, direct marketing, web analytics and fraud detection and prevention.

Information we may collect from you

We may collect and process the following data about you:

Information you provide

You may give us information about you by filling in forms on our Site or by corresponding with us by phone, Email or otherwise. This includes information you provide when you register for alerts, search for a product, enter a competition, promotion or survey and when you report a problem with our Site. Your information may include your name, address, email address and phone number.

Information we collect about you

Concerning each of your visits to our Site, we may automatically collect the following information:

– Technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;

– Information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our Site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.

Information we receive from other sources

We may receive information about you, e.g. name, email address, and telephone number, if you use any other websites, we may operate or the other services we provide. In this case, we will let you know when we collected that data that may be shared internally and combined with data collected on this Site. We are also working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, and credit reference agencies), and we may receive information about you from them.


Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our Site. For detailed information on the cookies we use and their purposes, please take a look at our Cookie Policy.

Uses made of the information

We use information held about you in the following ways:

Information you provide

We will use this information:

– To provide you with information about products and services that you request from us;

– To ensure that the content from our Site is presented most effectively for you and your computer;

– To carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us;

– To provide you with information about other goods and services we offer that are similar to those that you have already purchased;

– To provide you, or permit selected third parties to provide you, with information about goods or services we feel may interest you;

– To notify you about changes to our service.

If you are an existing customer, we will only reach out to you by electronic means (Email or SMS) with information about goods and services similar to those that were the subject of a previous sale.

If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you electronically only if you have consented to this by checking boxes on the forms we use to collect your data.

You can then withdraw your consent at any time by contacting the relevant marketing department (though this will not affect any use of your personal information before you withdraw it).

Information we collect about you

We will use this information:

– To administer our Site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;

– To improve our Site to ensure that content is presented most effectively for you and your computer;

– As part of our efforts to keep our Site safe and secure;

– To measure or understand the effectiveness of advertising we send to you and others and to deliver relevant advertising to you;

– To make suggestions and recommendations to you and other Site users about goods or services that may interest you or them.

Information we receive from other sources

We may combine this information with the information you give us and the information we collect about you. We may use this information and the combined information for the purposes set out above (depending on the types of information we receive).

Disclosure of your information

We may share your personal information with any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the Companies Act 2006.

We may share your information with selected third parties, including:

– Business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you;

– Our Web Hosting service providers;

– Advertisers and networks that require the data to select and serve relevant adverts to you and others. We do not disclose information about identifiable individuals to our advertisers. Still, we may provide them with aggregate information about our users (for example, we may inform them that 500 men under 30 have clicked on their advertisement on any given day). We may also use such aggregate information to help advertisers reach the kind of audience they want to target (for example, women in SW1). We may make use of the personal data we have collected from you to enable us to comply with our advertisers’ wishes by displaying their advertisement to that target audience;

– Analytics and search engine providers that assist us in improving and optimising our Site.

If we sell or buy any business or assets, we may disclose your data to the prospective seller or buyer of such business or assets.

If SIG plc or SIG Trading Limited or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.

As we believe to be necessary or appropriate: (a) under applicable law; (b) to comply with legal process; (c) to respond to requests from public and government authorities; (d) to carry out our obligations and enforce our terms and conditions applicable to the Services and other agreements, including for billing and collection purposes; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, and/or that of our affiliates, our customers, you or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain. This includes exchanging information with other companies and organisations where reasonably necessary for fraud protection and credit risk reduction.

Where we store your data

All information you give us is stored on our secure offsite servers. Any payment transactions will be encrypted using SSL technology. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our Site, you are responsible for keeping this password confidential. Please don’t share a password with anyone. The password is stored and encrypted in an SQL database and cannot be decoded and read by anyone.

The information that we collect from you may be transferred to and stored in a country outside the United Kingdom. It may also be processed by staff outside the UK who work for one of our suppliers or us. The laws in some countries may provide less legal protection for your information than in the UK. 

By submitting your personal information, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and by this privacy policy.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our Site, I want you to know that we do not have any control over that other website. So, we cannot be responsible for the protection and privacy of any information you provide while visiting these sites and this privacy policy does not govern such sites. You should be careful and look at the privacy policy that is attached to the website in question.

Transmission Security

Unfortunately, the transmission of information via the Internet is not completely secure. Although we will do our best to protect your data, we cannot guarantee the security of your data transmitted to our Site over unsecured internet connections; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to prevent unauthorised access. We may use appropriate technical and organisational measures to protect the personal data collected about you.

Retention Period

We are only allowed to keep your information for as long as you need it for the purposes set out in this policy. The Act sets the restriction, and the precise length of time we retain your information varies depending on your circumstances.

Your rights

You have the right to ask us not to process your data for marketing purposes. We will usually let you know (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by not checking certain boxes on our forms to collect your data. You can also exercise the right anytime by contacting us at info@elitehomegroup.co.uk

Under certain circumstances, the Act gives you the right to erasure, restrict processing, and data portability, to object to processing and rectification.

The Act also gives you the right to access information held about you. Your right to access can be exercised following the Act. Access requests from 25 May 2018 are free; however, we may charge a ‘reasonable fee’ if the demand is excessive or manifestly unfounded. This fee will cover the administrative costs of providing details of the information we hold about you. Access requests will be responded to within one month from receipt, and if needed, we will get enough information to locate the information you asked for.

If you would like a copy of your information, believe that any information we are holding on you is incorrect, incomplete, retained for longer than required or have any other issues or queries regarding your rights, please contact:

The Data Protection Manager

Address: 83 Ducie Street, Manchester, M1 2JQ

Email: info@elitehomegroup.co.uk


We take all of your personal data seriously and will try to resolve your problems as quickly as possible. If you have a complaint regarding how we have processed your data, don’t hesitate to contact the Data Protection Manager on the first instance via the contact details above.

Suppose we fail to handle your data correctly or resolve a complaint within a reasonable timescale. In that case, you have the right to contact The Information Commissioners Office, which can be contacted via the following:

Tel: 0303 123 1113 Website: Information Commissioner’s Office

Address: Information Commissioner’s Office

Wycliffe House

Water Lane


Cheshire, SK9 5AF